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Workshop [clear filter]
Tuesday, October 22

9:00am EDT

Mini Masterclass: A Step-By-Step Process To Link Your Communications To Organizational Strategy And Measure Its Impact - led by Sinickas Communications, Inc.
It’s hard to connect our work with our organization’s desired results unless we plan our communication strategies from the beginning to help deliver those results. This workshop will give you an easy-to-follow, step-by-step process to connect communication to business goals—and then prove the value of the communication.

Specifically, in this session, you will learn the difference between communicating about an organizational strategy and communicating in a way that actually fulfills the strategy—sometimes without even mentioning the strategy itself.

You will also be provided with a step-by-step process for engaging your executive management in communication planning in a way that feels like other, logical business processes they are comfortable with, including:

  • Determining which stakeholder groups are most important in helping to achieve a particular goal
  • Identifying the ideal behaviors for each stakeholder group to reach the goal
  • Discovering through informal research which knowledge and attitude messages are contributing to the current (incorrect) behaviors and which messages would better motivate the ideal behaviors 
  • Choosing the best channels for the ideal knowledge and attitude messages
  • Setting measurable objectives for the messages and channels
  • Developing measures that will connect your communications with achievement of the ideal behaviors and organizational goals

Angela Sinickas, CEO
Sinickas Communications, Inc. 
Conference Facilitator

Don't miss this top-rated workshop from Angela Sinickas - worth the price of admission alone!
You're guratneed to leave with new ideas to measure your internal communication effectivness

avatar for Angela Sinickas

Angela Sinickas

CEO, Sinickas Communications, Inc.,
Angela Sinickas, ABC, is CEO of Sinickas Communications, Inc., an international management consultancy focusing on communication effectiveness research and strategy. She has been measuring the effectiveness of communication since 1981.Her prolific publications and speaking engagements... Read More →

Tuesday October 22, 2019 9:00am - 10:30am EDT
Wyndham Philadelphia Historic District 400 Arch St, Philadelphia, PA 19106, USA
Wednesday, October 23

8:30am EDT

Mini Masterclass: Leveraging A.I. to Take Your Internal Communications to the Next Level - Cerkl
Will A.I. take your job? No, just the opposite. A.I. will finally help you level the playing field.

In this session, you’ll not only learn the implications of A.I. to internal communications, but you’ll have the unique opportunity to dive into actual companies that have implemented A.I. successfully. You’ll see first-hand why they did it and the results they are seeing.

Leave this session knowledgeable about A.I. and equipped with the information needed to convince your leaders that employee engagement is an investment worth making, including:

  • The new employee experience driven by A.I.
  • The staff experience – before and after both in terms of workload and time.
  • The data A.I. can unearth for your organization and the impact it can have on your internal communications strategy moving forward

Tarek Kamil, CEO & Founder

avatar for Tarek Kamil

Tarek Kamil

CEO & Founder, Cerkl
I'm passionate about creating value in the world using big data and AI. At Cerkl, we're using behavioral analytics, machine learning and personalization to bring "intelligence" to the ever-growing flood of content being created. People are overwhelmed, Cerkl delivers the content they... Read More →

Wednesday October 23, 2019 8:30am - 10:00am EDT
Wyndham Philadelphia Historic District 400 Arch St, Philadelphia, PA 19106, USA
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