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General Session [clear filter]
Tuesday, October 22

10:50am EDT

Off the Chart Engagement: Videos and Incentives to Drive Employee Ambassadors - St. Luke's University Health Network
100% of your employees will be asked about your organization –what do you want them to say?

St. Luke's University of Health Network wanted to utilize their employees, a captive audience of 15,000, to spread their message. Employees were encouraged to share short, fun, and informational videos with their friends, family, and communities.

Dive into the numbers and the progress made with the St. Luke's University of Health Network video strategy, as you learn how to:

  • Implement the four steps needed to create a great employee engagement program
  • Identify the success statistics you want to achieve
  • Keep it simple
  • Provide incentives

Mary Beth Golab, Director of Marketing, Internal Communications
St. Luke's University Health Network 

avatar for Mary Beth Golab

Mary Beth Golab

Director of Marketing, Internal Communications, St. Luke's University Health Network
Weaving together her rich business experience and creativity, Mary Beth has worked across multiple marketing disciplines for global companies.   Using her digital marketing and corporate communications skills, she has built and executed global thought leadership and campaign programs... Read More →

Tuesday October 22, 2019 10:50am - 11:25am EDT
Wyndham Philadelphia Historic District 400 Arch St, Philadelphia, PA 19106, USA

11:25am EDT

Turn Communication and Collaboration Pain Points into Measurable Successes on a Shoestring Budget - The Christian Broadcasting Network
In order to identify the pain points of your employees, the first stop is to gather feedback. Learn how The Christian Broadcasting Network set out to find where their employees where having difficulties and what they did to support them.

In this session, you will learn how to identify your employee communication and collaboration pain points and develop an action plan to provide solutions when you have a limited budget. You will also learn how to tell the story of successes to drive adoption of the new communications and collaboration tools.

Following this discussion, you’ll gain an understanding on how to successfully:

  • Identify useful and low-cost communication and collaboration tools to gather feedback on communications and collaboration challenges in your organization
  • Develop a communication plan to share the new tools with employees
  • Empower your communications team and employees in all departments to collaborate according to your company’s strategic goals
  • Learn how to use small wins as big success stories to further drive adoption

Dayna Lovelady, Digital Communications Specialist 
The Christian Broadcasting Network

avatar for Dayna Lovelady

Dayna Lovelady

Digital Communications Specialist, The Christian Broadcasting Network
Dayna Lovelady is CBN’s first full-time internal Digital Transformation leader, concentrating on employeecommunications and collaboration for the 1,400+ team member organization with a global reach ofmillions per day throughout all seven continents. She previously led successful... Read More →

Tuesday October 22, 2019 11:25am - 12:00pm EDT
Wyndham Philadelphia Historic District 400 Arch St, Philadelphia, PA 19106, USA

1:30pm EDT

Rethink Your Approach to Measurement Using a Dashboard with Informal and Formal Methods to Monitor Progress and Prove Your Value - ATB Financial
It’s often easy to measure outputs, outtakes and outcomes project by project. However, it can be tricky to provide a cumulative number that articulates the value your communications team brings to the organization.

Discover how ATB Financials' communications team dug into this and created an overarching dashboard that articulates the value of internal communications, including how to:

  • Use common output and outtake measurements between projects
  • Combine outcome metrics between projects into one score
  • Develop a quick and easy dashboard for non-communicators
  • Understand the value of using dashboards and scorecards to support your communications initiatives
  • Collect data that you can use to make communication improvements
  • Set measurable objectives for your messages and channels you’re using

Calvin Seaman, Managing Director, Communications
ATB Financial 

Kevin Rapanos, Communications Director
ATB Financial 

avatar for Kevin Rapanos

Kevin Rapanos

Communications Director, ATB Financial
Kevin Rapanos is ATB's Communication Director responsible for telling the transformation story at ATB -- embracing change and innovation, listening to employees and customers and finding new ways to show how ATB is making banking smart, simple and helpful. Kevin has a Bachelor Degree... Read More →
avatar for Calvin Seaman

Calvin Seaman

Managing Director, Communications, ATB Financial
Calvin Seaman is the Managing Director of Communications at ATB Financial, a full service financial institution in Alberta, Canada with 750,000 customer and 5,500 employees. An industry ripe for disruption, Calvin leads a team of 20 passionate communicators on all things internal... Read More →

Tuesday October 22, 2019 1:30pm - 2:15pm EDT
Wyndham Philadelphia Historic District 400 Arch St, Philadelphia, PA 19106, USA

3:00pm EDT

Bringing a Lean CRM Approach to Employee Communications Using Digital Tools to Provide Metrics That Matter - Johnson & Johnson

Learn how Johnson & Johnson is using digital tools to stand up scalable, measurable CRM tactics within employee communications. J&J is moving to a centralized model for employee communications worldwide, with the goal of providing “metrics that matter” to its internal communicators, and a consumer-like experience to its employees.

See firsthand, how they launched this lean CRM approach, including how to:

  • Bring CRM best practices into your employee communication strategy
  • Build an efficient, streamlined process for your programs and data insights, even (especially!) if you have a small team
  • Integrate a data-first mindset into your employee communication channels to solve pain points, identify insights, and allocate resources
  • Quantify the value-add of centralized employee communication and analytics and build a sustainable business model to support investment and innovation

Sue Cea, Director, Digital Analytics – Employee Communication & Engagement
Johnson & Johnson 

avatar for Sue Cea

Sue Cea

Director, Digital Analytics – Employee Communication & Engagement, Johnson & Johnson
Sue Cea has spent nearly a dozen years developing data-driven insights for Citi, Verizon, and Johnson & Johnson. Currently she is the global director of digital analytics for employee communication and engagement at Johnson & Johnson. Her previous areas of focus have included CRM... Read More →

Tuesday October 22, 2019 3:00pm - 3:35pm EDT
Wyndham Philadelphia Historic District 400 Arch St, Philadelphia, PA 19106, USA

3:35pm EDT

Fuel Change and Drive Employee Engagement Across a Remote Workforce by Linking Messages & Connecting Channels - Delta Air Lines
With multiple new and old communication channels that weren’t going away, Delta Airlines was in need of figuring out how to effectively use them all to best reach their remote workforce. The key was to transition from a competitive approach to a connected approach. By communicating the same message in different ways across all channels and linking them together, Delta Airlines saw their readership and engagement dramatically increase.

See firsthand how Delta Airlines drove engagement and involvement across their organization, including how to:

  • Link your communication channels to support the same message
  • Drive employee engagement
  • Balance the need to know and nice to know

Laura Lee Kong, GM - Communications & Employee Engagement, Flight Operations
Delta Air Lines

avatar for Laura Lee Kong

Laura Lee Kong

General Manager - Communications and Employee Engagement, Flight Operations, Delta Air Lines

Tuesday October 22, 2019 3:35pm - 4:10pm EDT
Wyndham Philadelphia Historic District 400 Arch St, Philadelphia, PA 19106, USA
Wednesday, October 23

10:15am EDT

Building an Internal Communications Toolbox Across Channels - Northwestern Memorial HealthCare + PoliteMail
In this session you will hear how Northwestern Memorial HealthCare successfully optimized their communications strategy, including how to:

    • Assess and identify tool’s organizational fit and ROI to balance needs and budget
    • Evaluate current toolset to determine areas of need
    • Understand how different tools work together to create a seamless multi-channel experience
    • Merge or cut channels to prevent duplication
    • Analyze employee base to factor in multiple profiles
    • Understand email engagement and best practices

Heather Cunningham, Director, Communications
Northwestern Memorial HealthCare

Mike McNeilly, Enterprise Account Executive

avatar for Heather Dillon Cunningham

Heather Dillon Cunningham

Director, Communications, Northwestern Memorial HealthCare
Heather Dillon Cunningham is a seasoned communications professional with more than 25 years’ experience developed powerful healthcare communications for both internal and consumer audiences. She believes the most effective communication campaigns not only inform, but also engage... Read More →

avatar for PoliteMail


PoliteMail provides meaningful metrics for any of your email communications programs. Create, send, track and measure your Outlook internal communications broadcasts, including corporate newsletters, executive and leadership messages, employee education and training, or any other... Read More →

Wednesday October 23, 2019 10:15am - 10:50am EDT
Wyndham Philadelphia Historic District 400 Arch St, Philadelphia, PA 19106, USA

10:50am EDT

How to Leverage Employee Criticism to Increase Long Term Employee Engagement - Driveline Retail Merchandising
A few years ago, Driveline Retail Merchandising built a private Facebook group to allow employees to connect with one another and share tips and tricks of the trade. To keep the conversation going offline they hosted a t-shirt design competition, and as a bonus, even allowed the winning shirt it to be worn in the field.

While they thought we were being budget friendly by changing the dress code to allow their field team to wear t-shirts, what they had actually done was offend their employees by assuming they’d be budget conscious. After countless calls and emails, it was learned that their field team wanted to be seen and treated as professionals, which meant polos were the bare minimum requirement.

Revisions were made, but Driveline Retail Merchandising didn’t stop listening. Employee engagement isn’t about what management thinks is right – it’s what your employees are telling and showing you.

Gain best practices to help you actively listen to your employees and act on the feedback given, including how to:

  • Put yourself in your employee’s shoes and understand what they want versus assuming you’re making the best choice for them
  • Break down barriers, get to the nitty gritty, and dig deep to understand what your population is asking for
  • Never stop listening or assume that what they want right now will be what they want in the future

David Orzolek, VP of Employee Engagement
Driveline Retail Merchandising

avatar for David Orzolek

David Orzolek

VP of Employee Engagement, Driveline Retail Merchandising
True character is what we do in the dark as an individual, an employer, and as a community. This mantra has been a guiding light and has led David to becoming a passionate facilitator of innovation through collaboration.Consistently pushing the boundaries of the status quo, David... Read More →

Wednesday October 23, 2019 10:50am - 11:25am EDT
Wyndham Philadelphia Historic District 400 Arch St, Philadelphia, PA 19106, USA

11:35am EDT

Going Beyond an Employee Survey: Using Ethnography Interviews and Persona Development to Shape Your Internal Communications Strategies - Ferguson
How do you create connections with your employees through content? By observing and listening. Many companies conduct communication surveys and stop there. However, deeper listening strategies can be used to learn more about your employees and ensure you are creating content relevant to them and delivering it how and when they want it.

The Ferguson Communications team realized their employee audience was diverse and complicated. To supplement their traditional research methods, the team launched an Ethnography study – a listening technique based on observation and questioning around stakeholder behavior and decision making in their natural settings.

Learn how you can replicate an ethnography study for your organization. And by doing so, learn how you can adjust your communication strategies – from creating more meaningful content to assessing what communication channels are most effective.

Discover firsthand, how the Ferguson Communications team used ethnography to build a deep understand of employees’ behaviors and communication habits, including how to:

  • Plan an ethnographic exercise based on your desired objective
  • Conduct an ethnographic exercise with participants
  • Draw insights, create employee personas and adopt them into your communication recommendations
  • Decide which communication channels are right for your unique, non-desk workforce
  • Use a communications effectiveness survey to guide your future strategy
  • Collect data that you can use to make communication improvements

Christine Dwyer, Director of Communications and PR
Ferguson Enterprises

avatar for Christine Dwyer

Christine Dwyer

Director of Communications and PR, Ferguson Enterprises
As  the Director of Communications and Public Relations, Christine is responsible for the planning, implementation and measurement of external communications and media relations initiatives for Ferguson and its 1,400 locations nationwide. She is also responsible for overseeing... Read More →

Wednesday October 23, 2019 11:35am - 12:10pm EDT
Wyndham Philadelphia Historic District 400 Arch St, Philadelphia, PA 19106, USA

12:10pm EDT

How to Use an Evidence-Based Approach to Building an Engagement Action Plan, Strategy, and EVP - Pearson
Learn how Pearson has shifted their approach to measuring employee engagement. See how they have been able to successfully move away from relying solely on the traditional annual engagement survey. Instead, they have spent the last year gathering data from a number of sources, including an organizational health survey and an inter-company Innovation Jam.

Discover how Pearson used this feedback to create an engagement action plan, strategy and EVP, including how to:

  • Conduct focus groups and interviews with stakeholders across the organization
  • Define an EVP that works for your employees and organization

Ann Bowen, Director of Strategic Communications

Christine Flores, Director, Employee Communications

avatar for Christine Flores

Christine Flores

Director, Employee Communications, Pearson
Christine is a strategic communications professional with global experience in all major media and a record of success in digital communications, brand and reputation building, marketing and internal communications, crisis/issue management and corporate events.   As a communicator... Read More →
avatar for Anna Bowen

Anna Bowen

Director of Strategic Communications, Pearson

Wednesday October 23, 2019 12:10pm - 12:45pm EDT
Wyndham Philadelphia Historic District 400 Arch St, Philadelphia, PA 19106, USA
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