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Wednesday, October 23 • 10:15am - 10:50am
Building an Internal Communications Toolbox Across Channels - Northwestern Memorial HealthCare + PoliteMail

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In this session you will hear how Northwestern Memorial HealthCare successfully optimized their communications strategy, including how to:

    • Assess and identify tool’s organizational fit and ROI to balance needs and budget
    • Evaluate current toolset to determine areas of need
    • Understand how different tools work together to create a seamless multi-channel experience
    • Merge or cut channels to prevent duplication
    • Analyze employee base to factor in multiple profiles
    • Understand email engagement and best practices

Heather Cunningham, Director, Communications
Northwestern Memorial HealthCare

Mike McNeilly, Enterprise Account Executive

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Heather Dillon Cunningham

Director, Communications, Northwestern Memorial HealthCare
Heather Dillon Cunningham is a seasoned communications professional with more than 25 years’ experience developed powerful healthcare communications for both internal and consumer audiences. She believes the most effective communication campaigns not only inform, but also engage... Read More →

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PoliteMail provides meaningful metrics for any of your email communications programs. Create, send, track and measure your Outlook internal communications broadcasts, including corporate newsletters, executive and leadership messages, employee education and training, or any other... Read More →

Wednesday October 23, 2019 10:15am - 10:50am EDT
Wyndham Philadelphia Historic District 400 Arch St, Philadelphia, PA 19106, USA