With multiple new and old communication channels that weren’t going away, Delta Airlines was in need of figuring out how to effectively use them all to best reach their remote workforce. The key was to transition from a competitive approach to a connected approach. By communicating the same message in different ways across all channels and linking them together, Delta Airlines saw their readership and engagement dramatically increase.
See firsthand how Delta Airlines drove engagement and involvement across their organization, including how to:
- Link your communication channels to support the same message
- Drive employee engagement
- Balance the need to know and nice to know
Laura Lee Kong,
GM - Communications & Employee Engagement, Flight OperationsDelta Air Lines
