Learn how Johnson & Johnson is using digital tools to stand up scalable, measurable CRM tactics within employee communications. J&J is moving to a centralized model for employee communications worldwide, with the goal of providing “metrics that matter” to its internal communicators, and a consumer-like experience to its employees.
See firsthand, how they launched this lean CRM approach, including how to:
- Bring CRM best practices into your employee communication strategy
- Build an efficient, streamlined process for your programs and data insights, even (especially!) if you have a small team
- Integrate a data-first mindset into your employee communication channels to solve pain points, identify insights, and allocate resources
- Quantify the value-add of centralized employee communication and analytics and build a sustainable business model to support investment and innovation
Sue Cea,
Director, Digital Analytics – Employee Communication & EngagementJohnson & Johnson
