Tuesday, October 22 • 3:00pm - 3:35pm
Bringing a Lean CRM Approach to Employee Communications Using Digital Tools to Provide Metrics That Matter - Johnson & Johnson

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Learn how Johnson & Johnson is using digital tools to stand up scalable, measurable CRM tactics within employee communications. J&J is moving to a centralized model for employee communications worldwide, with the goal of providing “metrics that matter” to its internal communicators, and a consumer-like experience to its employees.

See firsthand, how they launched this lean CRM approach, including how to:

  • Bring CRM best practices into your employee communication strategy
  • Build an efficient, streamlined process for your programs and data insights, even (especially!) if you have a small team
  • Integrate a data-first mindset into your employee communication channels to solve pain points, identify insights, and allocate resources
  • Quantify the value-add of centralized employee communication and analytics and build a sustainable business model to support investment and innovation

Sue Cea, Director, Digital Analytics – Employee Communication & Engagement
Johnson & Johnson 

avatar for Sue Cea

Sue Cea

Director, Digital Analytics – Employee Communication & Engagement, Johnson & Johnson
Sue Cea has spent nearly a dozen years developing data-driven insights for Citi, Verizon, and Johnson & Johnson. Currently she is the global director of digital analytics for employee communication and engagement at Johnson & Johnson. Her previous areas of focus have included CRM... Read More →

Tuesday October 22, 2019 3:00pm - 3:35pm EDT
Wyndham Philadelphia Historic District 400 Arch St, Philadelphia, PA 19106, USA