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Tuesday, October 22 • 1:30pm - 2:15pm
Rethink Your Approach to Measurement Using a Dashboard with Informal and Formal Methods to Monitor Progress and Prove Your Value - ATB Financial

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It’s often easy to measure outputs, outtakes and outcomes project by project. However, it can be tricky to provide a cumulative number that articulates the value your communications team brings to the organization.

Discover how ATB Financials' communications team dug into this and created an overarching dashboard that articulates the value of internal communications, including how to:

  • Use common output and outtake measurements between projects
  • Combine outcome metrics between projects into one score
  • Develop a quick and easy dashboard for non-communicators
  • Understand the value of using dashboards and scorecards to support your communications initiatives
  • Collect data that you can use to make communication improvements
  • Set measurable objectives for your messages and channels you’re using

Calvin Seaman, Managing Director, Communications
ATB Financial 

Kevin Rapanos, Communications Director
ATB Financial 

Speakers
avatar for Kevin Rapanos

Kevin Rapanos

Communications Director, ATB Financial
Kevin Rapanos is ATB's Communication Director responsible for telling the transformation story at ATB -- embracing change and innovation, listening to employees and customers and finding new ways to show how ATB is making banking smart, simple and helpful. Kevin has a Bachelor Degree... Read More →
avatar for Calvin Seaman

Calvin Seaman

Managing Director, Communications, ATB Financial
Calvin Seaman is the Managing Director of Communications at ATB Financial, a full service financial institution in Alberta, Canada with 750,000 customer and 5,500 employees. An industry ripe for disruption, Calvin leads a team of 20 passionate communicators on all things internal... Read More →


Tuesday October 22, 2019 1:30pm - 2:15pm EDT
Wyndham Philadelphia Historic District 400 Arch St, Philadelphia, PA 19106, USA