It’s often easy to measure outputs, outtakes and outcomes project by project. However, it can be tricky to provide a cumulative number that articulates the value your communications team brings to the organization.
Discover how ATB Financials' communications team dug into this and created an overarching dashboard that articulates the value of internal communications, including how to:
- Use common output and outtake measurements between projects
- Combine outcome metrics between projects into one score
- Develop a quick and easy dashboard for non-communicators
- Understand the value of using dashboards and scorecards to support your communications initiatives
- Collect data that you can use to make communication improvements
- Set measurable objectives for your messages and channels you’re using
Calvin Seaman,
Managing Director, CommunicationsATB Financial Kevin Rapanos,
Communications DirectorATB Financial
